Costa Mesa, CA: The launch of Rip Curl’s MIRAGE Boardshort Premium Retailer Program has officially been ignited in core surf shops nationwide. The MIRAGE is Rip Curl’s Ultimate Boardshort, boasting Elastostretch 3 (ES3) fabric, STL stitchless technology, and a slew of other functions and features, making it the lightest constructed performance boardshort on the market.
Sworn by and trusted by Rip Curl’s A-Team, including World Champ Mick Fanning, Owen Wright, amongst others, Rip Curl has teamed up with a host of valued core retail partners to bring the MIRAGE experience to the next level. Each MIRAGE Premium Retail Partner will have a custom MIRAGE 4-way fixture, custom MIRAGE POP, and a plug on our official MIRAGE microsite: www.ripcurl.com/mirage
“We believe the MIRAGE is the Ultimate Boardshort,” stated Rip Curl CEO, Kelly Gibson. “We’re excited to launch a program which allows us to connect the dots between our key product, the marketing that surrounds it, and a list of our valued core retail partners, which ultimately will tell the story of the MIRAGE boardshort.”
Rip Curl thanks and recognizes their official MIRAGE Premium Retail Partners:
West Coast/Hawaii
Barnfields - Haleiwa, HI
Beach House - Santa Barbara, CA
Hanalei Surf - Hanalei HI
Hansen’s - Encinitas, CA
HIC – Honolulu, HI
South Coast - San Diego, CA
Spyder PCH - Hermosa Beach, CA
Spyder Pier - Hermosa Beach, CA
Surf and Sea – Haleiwa, HI
Surf Concepts - Manhattan Beach, CA
Surfride - Oceanside, CA + Solana Beach, CA
Surfside Sports - Costa Mesa, CA
East Coast/Caribbean
Atlantic Beach SS - Atlantic Beach, NJ
BC Surf & Sport - Fort Lauderdale, Fl
Blonde Johns - Gulf shores, AL
Brave New World - Point Pleasant Beach, NJ
Farias - Ship Bottom, NJ
Heritage Surf Shop - Ocean City, NY
Heritage Surf Shop - Margate, NJ
Heritage Surf Shop - Sea Isle City, NJ
Inland Ocean - Altamonte Springs, FL
Inlet Outlet - Manasquan, NJ
Innerlight - Pensacola, FL
Island Water Sports - Deerfield Beach, FL
K-Coast Surf Shop - Ocean City, MD
Liquid - Rehoboth Beach, DE
Maui Nix - Daytona Beach, FL
McKevlins - Folly Bch, SC
OBBC - Nags Head, NC
Real watersports – Rodanthe, NC
Ron Jon Surf Shop - Cocoa Beach, FL
Ron Jon Surf Shop - Ft Lauderdale, FL
Sea Level - Long Beach, NY
Surf & Skate - Jacksonville Beach, FL
Surf City North - Wrightsville Beach, NC
Surfers Supplies - Ocean City, NJ
Wallerbears - Myrtle Beach, SC
Wallerbears - Charlotte, NC
WRV - Virginia Beach, CA
For more information, check out www.ripcurl.com/mirage, or you can contact Rip Curl marketing coordinator, Chelsea Johns: cjohns@ripcurl.com